Jeff Sparrow Appointed Senior Account Manager at Park Assist

Park Assist announces the appointment of Jeff Sparrow as Senior Account Manager, effective immediately. Jeff brings 21 years of experience in parking operations, technology and sales. Most recently, Jeff was the Vice President of Sales at Scheidt & Bachmann where he led the business development and marketing for the Parking Systems Division from 2004 to 2016. At Park Assist, Jeff will be focused on ParkHQ, a parking portfolio technology product line that includes FlinQ, a command center integration platform and ParkIQ, a business intelligence platform engineered to improve performance and profitability.

From 2002 to 2004, Jeff was the Executive Director for the Baltimore City Parking Authority, managing both the City’s off-street and on-street parking assets. Prior to that, Jeff held various positions as General Manager, Director of Operations and Project Manager for Central Parking System.

“Jeff is an exciting addition to our team, his extensive knowledge of the parking industry adds great value to our ParkHQ product line and Park Assist leadership team. I’m enthusiastic to welcome one of the industry’s strongest sales and account managers to Park Assist,” said Gary Neff, CEO of Park Assist.

Jeff is an Alumnus of the University of Minnesota. He currently resides in Scottsdale, AZ with his wife Marcy and their two daughters, Olivia and Ashlee.