Cheshire, CT – March 4, 2025 – In the fast-paced world of casino operations, guest experience is paramount. From VIP players to casual visitors, all touch points matter—including parking, which is your guest’s first impression of your casino. That’s where our smart parking technology comes in. Casinos stay ahead of the competition while ensuring stress-free arrivals, enhanced security, and streamlined operations.

Elevating VIP Guest Experience

For VIPs and high-rollers, each moment of their visit is important, especially the first impression. The License Plate Recognition (LPR) technology, in our Automated Parking Guidance System (APGS), elevates guest service to the next level by instantly identifying important visitors upon arrival.

The moment a VIP’s vehicle enters the parking garage, our LPR-powered Park Alerts software alerts casino operators, allowing them to prepare for a warm, personalized greeting when the guest enters the casino floor. This proactive approach ensures premium guests feel valued and memorable from the beginning of their visit.

Strengthening Security and Preventing Fraud

Casinos handle large volumes of guests, cash transactions, and high-value assets, making safety and security a top priority. Parking garages, however, can be vulnerable to theft, vandalism, and fraudulent damage claims. Park Surveillance strengthens security with 24/7 real-time HD video monitoring of activity in and between parking spaces, which can be saved up to 90 days, providing clear, indisputable video evidence.

“Park Assist has been an invaluable asset to our operations, providing substantial support in several key areas. It has enabled us to effectively disprove false claims made by guests alleging their vehicles were stolen from the parking garage. Additionally, it has proven essential in verifying property damage claims and investigating instances of criminal activity,” said Liberty DeLaCruz, Surveillance Manager, Southern California Casino.

Park Surveillance, along with a host of other safety and security features, allows operators to detect threats quickly, investigate claims with ease, and create a safer environment for guests and staff.

“Our technology has assisted casinos in saving hundreds of thousands of dollars by providing crisp video evidence of incidents in their parking facilities. Just last week, one of my clients was able to quickly dismiss a fraudulent damage claim regarding a parked vehicle,” says Jeff Sparrow, Director of Sales, North America. “Plus, if needed, the casino can share recordings from the HD streaming video with law enforcement—all thanks to our advanced monitoring system.”

By integrating Park Assist’s INX platform with existing systems, casinos gain real-time oversight of their garages, making it easier to detect suspicious activity and provide indisputable, camera-based evidence when issues arise.

Maximizing Efficiency and Revenue

A well-optimized parking facility isn’t just about convenience—it directly impacts a casino’s bottom line. Inefficient garages lead to congestion, frustration, and lost revenue opportunities.

An automated parking guidance system can assist garages in maximizing space utilization, ensuring guests park up to 63% faster and with little to no stress. The flexibility of these solutions allows casinos to adjust parking management strategies based on daily operations and special events.

When integrated with a third-party app, casinos can even offer premium parking options using Park Select Rate. This feature enables operators to designate premium spaces using the color-coded LED indicators built into the M5 smart sensor and automatically applies the correct rate without the need for a costly gate system. Whether offering exclusive spaces to VIPs or setting up parking zones for celebrations, this functionality fosters appreciation for guests and unlocks additional revenue.

Stay Ahead of the Competition

Casinos like Wind Creek Chicago Southland are already leveraging our smart parking technology to enhance their guest’s parking experience and maintain a competitive edge. As expectations continue to evolve, investing in seamless, secure, and efficient parking is no longer optional—it’s essential.

Upgrade your casino’s parking experience today with an APGS and create a winning first impression that keeps guests coming back.

Additional Information

Would you like to learn more? Do you have a few questions? Sign up for our free upcoming casino focused webinar on March 26. Click here to discover the details.