Cheshire, CT – August 5, 2024 – Like many other industries, the world of parking operations is ever-evolving. As urban areas continue to expand and vehicle ownership increases, parking facilities face new challenges in maintaining an efficient environment for both vehicles and operators. Most traditional security systems allow for video storage and live video feed viewing, but it’s unlikely that footage will be monitored 24/7. This is where modern technology steps in, offering innovative solutions for more effective parking operations.

One of the most beneficial advancements in the parking industry is data analytics. This technology is not just about recording and storing footage; it’s about intelligent data collection and analysis that can revolutionize parking garage operations. By implementing cutting-edge parking guidance systems equipped with cameras that stream real-time HD video 24/7 and have advanced analytics capability, parking garage operators can truly transform the way they monitor and manage their facilities.

Data Collection and Advanced Analytics

Gone are the days of wasting time and resources by manually monitoring your parking facility. Automated parking guidance systems (APGS) like the Park Assist solution are designed to provide operators with robust, actionable data that can be used in real time to make strategic decisions in parking management.

The camera based M5 smart-sensors, the heart of the Park Assist Solution, continuously monitor the facility and assist drivers in finding available spaces, all while collecting valuable data in the background. This data is then harnessed by Park Assist’s INX platform to power interactive, real-time dashboards tailored to each operation’s specific needs. These dashboards offer operators immediate access to both real-time and historical analytics, including facility occupancy, dwell time, turnover, identification of unique or outlying user behavior, duration and frequency of visits by particular vehicles, trend analysis, and more. Additionally, INX can provide your operator with correct data for violations, enforcement, reservations, and lost tickets.

“The ability to analyze detailed parking data in real-time has been a game-changer for our clients. By automating data collection and leveraging our sophisticated analytics, businesses save both time and money. Operators can now focus on strategic initiatives, improving overall operations, and enhancing the customer experience,” said Scott Dubois, VP of Product Development.

Gaining Insight for Optimal Parking Facility Management

Collecting data is only part of the solution; transforming this data into actionable insights is where the true value lies. The INX platform’s visualization capabilities make this possible by providing:

• Real-time Occupancy Monitoring: Operators can see at a glance which spaces are available, ensuring proper resource allocation and efficient space utilization.
• Dwell Time Analysis: Understanding how long vehicles spend in the facility helps in optimizing pricing strategies and projecting revenue.
• Visitor Behavior Insights: By analyzing movement patterns, operators can identify peak usage times and adjust staffing and other resources accordingly.
• Heatmaps of Activity: These visual representations show operators which areas of the facility are most frequently used to aid in improving facility layout and signage for better navigation.
• Environmental Condition Monitoring: Weather data is collected to allow operators to make better informed decisions for garage environmental planning and resources, including allowing operators to monitor temperatures in anticipation of ice and snow pre-treatment.
• Vehicle-specific Activity Tracking: Detailed insights are provided about individual vehicle behavior to assist in identifying parking patterns, garage issues, and more.

Transforming Data into Strategic Decisions

Armed with this detailed information, facility operators are equipped to make informed decisions swiftly. To better understand overall facility performance, reports can be generated and exported in various formats, providing both historical and comparative analyses. This comprehensive approach ensures that every aspect of parking facility management is optimized, leading to improved efficiency, increased revenue, and enhanced user experience.

Let’s put this into perspective. Say, for example, you own a retail space. By collecting detailed data and analytics about your parking facilities, you can better predict traffic influxes on sales holidays like Black Friday and prepare for special event traffic management. At an event venue, you have the opportunity to learn from parking trends at previous events to prepare resources for future festivals and concerts. Private companies could use the data they’ve collected to better understand which days will have more employees or guests on-site and redistribute space designations accordingly.

Airports, hospitals, and other venues offering both long- and short-term parking can study their data for trends related to time spent in their structures and use that knowledge to make informed decisions about space designations, resource allocations, maintenance scheduling, and parking fees. Whatever your industry, utilizing data collected in your parking structure is beneficial for smart planning and decision making.

Ready to Improve Operations with Advanced Data Analytics?

Incorporating analytics into your parking facility management offers numerous advantages, including optimizing pricing, enhancing security, efficiently allocating resources, and a better understanding of peak usage times. With the detailed insights provided by automated parking guidance systems like the Park Assist Solution, operators can easily transform their facility management and improve customer satisfaction.

Email us at info.us@tkhsecurity.com to learn more and take the next step towards a smarter, more efficient parking solution today.